The Quick One, Two Punch

You're familiar with Boxing right?

If you are, then you know how the quick one, two punch can wear their opponent down. For those of you who don't, it's basically a punch from the left, then the right.

Now, let's think of your competition in your market as the quick one, two punch. They are slowly wearing you down, eating away at your self-confidence on whether or not your business can hold up to theirs.

Before we get into the goodies, I will make something very clear and important. Competition is good!

Without competition, you have no business market. Just imagine you have the first product called Kiddiemagoos (not a real name BTW) that has recently hit the market. Kiddiemagoos is a device that helps babies learn how to walk. Sounds like an interesting product for parents? Well, here's the bad news, since you are the only person out there that has made this product, it's hard for you to get your product off the ground. People just aren't believing in your product. No matter how much marketing and selling you do, it goes no where.

Now imagine... that Kiddiemagoos is a well known product, but other products go by another name. What do you think your results will be? How about, much better!!! Because you have competition they are helping you build the recognition of your product. Now, all you need to do is show why your product is so much better than your competition.

If you had to choose either of the options above, brand new product that no one ever heard of or a product that stand's out above your competion, what would it be?

I hope you said the later.

Now that we've set the ground on that, let's dive a little deeper in how you can avoid the quick one, two punch. Well, it all comes down to what we had already touch a little bit on, Standing out above your competition. Basically, why your product should be picked over the competition.

The last thing us business owners want to do is give up. That shows we are not determined leaders who are interest in their team in succeeding.

Standing out above your competition can be service, which by the way is something extremely important and which I follow, or the benefits of your product.

Whatever it is for you, you must ensure than you do not give in to the quick one, two punch of your competition. If you want to avoid the quick one, two punch, then you got to be quick-witted, creative, and up for a challenge. Because as a business owner, you're going to need it in order to succeed.

Be sure you're the one who's giving the quick one, two punch, by showing what you have is better, rather than the one receiving it.

Never give up!

Your thoughts

What are some ways you have developed for avoiding your competition from wearing you down? Please feel free to share some of the techniques you incorporate into your business by replying to this blog post.

Dedicated to your Success,

Jerome Ratliff
JeromeRatliff.com

Photo courtesy of 2sports.info

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