Tuesday, April 29, 2008

Finding the 'Diamond in the Ruff'

You've been working on that customer of yours for some time now and they just don't seem to be interested in what you have to offer.


Are they a diamond in the ruff?

Or, are they a waste of your time?

Well, it all depends now doesn't it...It depends what you do to service the customer...It depends how you can handle them. They could be that 'diamond in the ruff' if you provide them with that missing bit of information they are in search of. Otherwise, if you don't take the right approach it can be a waste of yours and their time.

How do you know what they truly want?

How do you turn that lump of coal, you call a customer, into a diamond?

As Earl Nightingale once said, "...serve the customer..." that's how. Serve more, serve better and serve now.

You're the professional and you must demonstrate that to the customer by focusing your attention on them throughout your presentation. Be prepared. Show them respect. Listen to them. And ,answer their questions when asked. You know, the customer can careless what you have to offer, unless you serve them by giving them what they need, not what they want. Only then will that need turn into a want. That want means closing the deal, success.

Always get yourself in the right frame of mind that you are providing by far the best service one can ever ask for. If you show them that you are aware of their needs, they will keep coming back to you.

Why?

Because you provided them a unique experience that they can get use to having. Treat your customers the way you would want to be treated and all of your customers would instantly be 'diamonds in the ruff'.


Jerome Ratliff
Independent Associate

Wednesday, April 23, 2008

I can't...I can't

How many times have you heard "I can't"?

Either a customer of yours or a potential client, you've heard these words used before. They go something like this...

"I can't afford it right now..."

"I can't help you..."

"I can't figure this out..."

It seems more and more people are limiting themselves. By them saying they can't they are basically throwing up their arms.

They are making excuses.

That's all can't is.

It's an excuse!

Rather than find a way to make something happen, they say "I can't". Saying "I can't" is so much easier, but is it really? I would disagree. I'll explain in just a minute.

There can be many reasons for saying the "I can't" words. It can be fear of change...lack of interest...denial...feeling of not being in control. Whatever the reasons could be, saying and living the "I can't" mentality can truly affect you.

Try this exercise out the next time your customer or potential client says "I can't":

1. Probe that person and find out why they are telling you they can't. Do this for every time they say those words.
2. Anytime someone says they can't, ask them, "Well, how can you?"
3. Every time you propose a question, don't use the words 'can'. Instead replace it with 'will'.

Not only will you get your mind off limiting yourself or theirs, you will also help the client and yourself understand their real concern. Hopefully for your sake, it means getting a new client or getting a customer to agree to do something that they are capable of doing.

So, saying "I can't" is easy but it does affect your life.


Jerome Ratliff
Independent Associate

Sunday, April 20, 2008

The Fear of Rejection...Time to Overcome it

Do you fear rejection?

Are you afraid of what might be said about you or your business?

The fear of rejection is very normal for most people. In fact, a lot of people are afraid to go outside of their comfort zone because they are afraid of what might happen.

Why do some people fear rejection?

Were they born with this?

Was this something learned?

The fear of rejection is actually a learned behavior that you've either experienced by your parents, friends, coaches, etc. while you were growing up. All it took was one bad experience where you felt it was nearly impossible to overcome. And, if you encountered these situations often, you subconsciously associated these experiences with the fear of rejection. Therefore, you find yourself avoiding going through this pain.

I'm hear to tell you that if you can learn to take rejection with a grain of salt, you will become a stronger person. Brian Tracy once said "Rejection is not personal." That really hit home with me. I realized that since everyone is so bombarded with opportunities, that it's natural for people to reject you. In fact, those that do reject you will eventually become a customer of yours.

Do you think a waiter or waitress fears rejection while working at a restaurant? I don't think so! How many times do you think they were told no to every time they asked if a customer wants a coffee refill? It happens all of the time. Those waiters and waitresses realized to not take 'No' personal, but that they should ask often.

Overcome your fear of rejection by accepting it and determine what is the real reason. Without rejections, how would we ever know what people like or dislike. Can you imagine everyone accepting what you had to offer? That would be great, but in reality it won't happen. Not everyone will like what you have to offer and that's alright.


Discover your way to riches

Sunday, April 13, 2008

25 Books for Success

As you start to build your inventory of books for your toolbox of knowledge, SuccessMagazine.com has published their top 25 books for success. I've read 80% of the books listed here and thought this would be a great way to pick and choose which books are right for you. Plus, Success Magazine has been so kind to have provided a summary of each book.

I hope this helps you in choosing your next book.


The Way of the Peaceful Warrior
Dan Millman
(HJ Kramer, 2006)
The first of Dan Millman's writings, this book is an inspirational story based largely on his college years. The book delves into the notion that a person can be accomplished and successful without feeling alive or genuinely happy.

Millman learns "the way of the peaceful warrior" from a mysterious old man he names Socrates. His mentor leads him through a journey of self-discovery. The lessons the young man endures and later accepts are applicable for anyone searching for greater meaning in life.

Laws of Success
Napoleon Hill
(Combined Registry Co., 1966)
Twenty-six years of research, including interviews with more than 500 self-made millionaires, laid the foundation for this massive collection. After studying the methods and accomplishments of masterminds such as Thomas Edison, John D. Rockefeller, Henry Ford, Andrew Carnegie, Theodore Roosevelt and Alexander Graham Bell, Napoleon Hill compiled what he learned, offering it to the world as the Laws of Success.

More than theories for a book, Hill applied the precepts to his life and discovered immeasurable success. The book's size might seem intimidating, but Hill wrote so it could be taught to high school students, keeping the text rich but easy to understand. This personal-development guru paves the road to success with timeless wisdom.

Acres of Diamonds
Russell H. Conwell
(Filiquarian, 2007)
Opportunities for success, wealth and happiness often lie under foot and yet go unnoticed. This little book, originally a speech by Russell Conwell, serves as a reminder not to overlook the abundance right on our doorstep.

This timeless work is freely available online, in both written and audio formats, and addresses the myth that fame and fortune are waiting somewhere "out there." He also dispels the notion that men and women of integrity shouldn't desire money or wealth. "Money is power, and you ought to be reasonably ambitious to have it. You ought because you can do more good with it than you could without it," Conwell said. And to that end, he advises readers to begin searching for the diamonds in their lives… at home.

As a Man Thinketh
James Allen
(Filiquarian, 2007)
Published in 1902, "This little volume" as James Allen refers to it, has been a source of inspiration for millions and has influenced the work of many respected personal-development leaders. And with statements such as, "The soul attracts that which it secretly harbors, that which it loves, and also that which it fears," Allen paved the way for many contemporary philosophers.

At its core is the belief that "as a man thinketh in his heart, so is he." Allen uses eloquent period language to bring readers to the realization that thoughts and character are inseparably intertwined. Equally as important is the lesson of personal responsibility taking precedence over thoughts and actions. He prescribes focused time to reflect and discover yourself and your dreams, and to put forth energy and time to make those dreams reality. This book, now in the public domain and freely accessible on the Internet, should be in every achiever's library.

Maximum Achievement
Brian Tracy
(Simon & Schuster, 1995)
As suggested by this book's subtitle, "Strategies and skills that will unlock your hidden powers to succeed," it's likely you already possess what's required to create success in your life. Those who apply these strategies provided by Brian Tracy can make changes that quickly produce results.

Learn how to create success that encompasses every area of life-health, personal and professional happiness, relationships and wealth. Whether you're already on the road to success or just getting started on your success journey, the principles outlined in the book will help you realize your true potential. Build the life you want and attain the peace of mind that comes with the knowledge that you control your destiny.

The Seasons of Life
Jim Rohn & Ronald Reynolds
(Jim Rohn International, 1981)
In The Seasons of Life, Jim Rohn and Ronald Reynolds draw parallels between life and the changing seasons. When you learn that change is the only guarantee, you can make the most of each season as it comes into your life.

It's possible to learn and grow from every experience. The authors help readers understand that every season is necessary and valuable-even winter, when life seems harsh and your actions unfruitful.

See You at the Top
Zig Ziglar
(Pelican Publishing Company, 2000)
There's room for you at the top! Zig Ziglar's message has inspired millions to change their lives by helping them do, be and have more than they dared dream possible.

Ziglar offers a nuts-and-bolts approach to developing the self-image, attitudes and habits that make people successful. Learn how to set and achieve goals, how to create momentum that propels you forward in life and why being focused on others is a critical aspect of success. This step-by-step guide will help you excel in every area of life.

The Magic of Thinking Big
David J. Schwartz
(Pocket Books, 1995)
Thinking big separates the achievers from the average. In this best-selling classic, David Schwartz suggests that it's not necessarily intelligence or work ethic that move people up the ladder of success, but the personal choice people make to believe that something bigger and better is possible.

Make time to reflect on your life's goals and expand them. Once you have a clear picture of what you want, focus your energy on achieving that goal. Keep your eyes fixed on your goal and do not allow the small thinking of the world around you to cloud your vision. Schwartz offers practical advice for putting the magic of thinking big to work in your life.

The Power of Positive Thinking
Norman Vincent Peale
(Fireside, 2007)
The belief that positive thoughts lead to a positive reality isn't a new phenomenon. Decades before The Secret, Norman Vincent Peale wrote The Power of Positive Thinking. The book teaches readers that focused, intentional and unyielding belief is required before they can achieve the lives they desire.

The philosophies from this best-selling book have helped millions reach their personal, financial, spiritual and relationship goals. Learn to replace negative thoughts with positive beliefs and to break the worry habit by cultivating a character that isn't swayed by circumstances.

Awaken the Giant Within
Anthony Robbins
(Free Press, 1992)
Within each person is a sleeping giant of greatness. With this book, motivational coach Anthony Robbins seeks to help you "take immediate control of mental, emotional, physical and financial destiny."

Not one to do things in a small way, Robbins found huge success, lost it all and then, using the techniques outlined in this book, took control of his life and his success. This personal-development classic delves into the specifics of goal-setting, achieving success in relationships, talking to yourself and discovering your true potential.

Developing the Leader Within You
John C. Maxwell
(Thomas Nelson, 2005)
Developing the Leader Within You makes the theories of leadership personal. For those struggling to take the next step in their careers or who doubt their leadership abilities, the book offers practical methods for developing leadership skills.

Recognizing that some people have innate leadership-personality traits, the book provides direction for becoming more effective. But John Maxwell's book debunks the myth that only an exclusive few are born to be leaders. Instead, he suggests that everyone benefits from learning self-discipline, seeking mentors and adding to their skills through training.

Maxwell defines leadership as influence and points out that a management title isn't a prerequisite. Regardless of your career, position or personality, learn how to become an effective leader.

The One Minute Manager
Kenneth Blanchard
(HarperCollins Business, 2000)
Apply the principals taught in The One Minute Manager and watch your team's productivity and job satisfaction grow. This allegorical tale pulls together the wisdom gained through experience, allowing readers to prosper without making their predecessors' mistakes.

The One Minute management style allows leaders to be efficient and effective with their time. The short chapters in this easy read focus on interaction between managers and their teams. By setting goals that encourage, redirecting, reprimanding and praising appropriately, leaders can get more from their teams while earning their respect.

Good to Great: Why Some Companies Make the Leap... and Others Don't
Jim Collins
(Collins, 2001)
If good is the enemy of great, can good companies become great? And if so, how is that transition made with lasting effect? These are some of the questions central to the research that led to the publication of Good to Great.

Five years of investigation uncovered the characteristics that made uncommonly great companies outshine their competition and earn significantly higher profits. Comparing the differentiating traits of good companies and their great counterparts, Jim Collins and his research team learned that, among other things, leaders who willingly work with their heads and hearts, rather than their egos, are required to take a company from good to great. Such leaders create the foundation for the culture and sustainable results that propel an organization to excellence.

The Automatic Millionaire
David Bach
(Broadway, 2003)
Who wouldn't want to become a millionaire automatically? The truths related in this book, as in Bach's Finish Rich series, are that nothing great is accomplished without forethought. But with a little planning and by putting many aspects of your finances on autopilot, you can be on the road to wealth.

The automatic aspect plan allows readers to save time while saving money. And though many of the principles aren't new, Bach's easy-to-understand approach helps the reader understand them in a new way. Some of the highlights include principles such as paying yourself first, and advice about why and how to save for retirement-even if you're hard-pressed to make ends meet now. Bach also provides advice for accomplishing short-term savings goals and explains that giving is an important part of wealth.

Rich Dad Poor Dad
Robert T. Kiyosaki
(Time Warner Paperbacks, 2002)
The paradigm shift related to work, employment and entrepreneurship has been a long time coming. In one of his most-read books, Rich Dad Poor Dad, Robert Kiyosaki reveals the value of taking control of your financial destiny through entrepreneurship and investing.

In Rich Dad Poor Dad, Kiyosaki contrasts the differences between what the rich and the poor or middle classes teach their children. As a young man, Kiyosaki was taught by his "poor dad" to follow the path of least resistance: Get an education, get a job and work hard. His "rich dad," his friend's dad, mentored him to do the opposite. The book acknowledges education is important but it isn't always best received in a formal learning environment. Lessons include the value of self-employment, how to be self-employed without limiting yourself to the constraints of an employee, and how to create and take advantage of residual-income opportunities. Instead of working hard for money, use the principles in this book to make money work for you.

The Greatest Salesman in the World
Og Mandino
(Frederick Fell Publishers, 2001)
Ten ancient scrolls hold the key to wealth and happiness in this classic parable. A young camel boy wishing to improve his station in life takes his master's words to heart: "No other trade or profession has more opportunity for one to rise from poverty to great wealth than that of a salesman." Desiring success and wealth, the young man sets out to become the greatest salesman in the world.

This pocket-sized book can be read easily in an hour, but it's packed with wisdom for those pursuing a career in sales. Far more than a how-to book on closing the sale, the story encourages the reader to contribute to society and to grow in peace of mind and in heart. Those who apply the principles in the scrolls will learn how to overcome the challenges of sales, how to persist through trials and, ultimately, how to succeed.

The Sales Bible
Jeffrey Gitomer
(Wiley, 2003)
Jeffrey Gitomer has an extremely low tolerance for lamenting salespeople and that comes through in the bold and fast-paced tone of his books. The Sales Bible puts more than 100 sales facts, tips and solutions at your disposal to help you "make sales while others are whining!"

This book magnifies the details of every aspect of sales. Learn the basics and understand how recent changes in selling affect you and your pitch. Discover the keys to setting yourself apart from the competition and finding your prospect's button. The table of contents is designed to help you quickly identify specific topics. Or just start reading from cover to cover for an excellent education from someone who knows the profession from the inside out.

Who Moved My Cheese?
Dr. Spencer Johnson
(Vermilion, 2002)
For many people, change can be challenging. It can cause fear, anger and the feeling of being out of control. This popular parable examines change and what happens to those who choose not to embrace it.

"If you do not change, you can become extinct," is one of the many truisms the characters learn in Who Moved My Cheese? What's holding you back? Are you taking note of small changes that could lead to more significant changes in the future? In the maze of life, it's possible to successfully deal with change if and when you clear your mind of expectations and understand that while your comfort zone may be cozy, it's not necessarily the safest place to live.

Chicken Soup for the Soul series
Jack Canfield and Mark Victor Hansen, with other contributors
(Health Communications Inc., 1993-2008)
Need inspiration? The phenomenal success of Chicken Soup for the Soul offers inspiration on many levels. From the tenacity it took to get the first Chicken Soup for the Soul published (Jack Canfield and Mark Victor Hansen were rejected by 140 publishers and their book agent before finding a publisher willing to take a chance on their idea) to the thousands of touching and thought-provoking stories, these books will warm your heart and may help you view life from a new perspective.

The original Chicken Soup for the Soul went to the top of the best-seller list in less than a year. Today, one or more of the Chicken Soup books is consistently listed on the New York Times and other major best-sellers lists.

As an entrepreneur, parent or business leader, staying at the top or your game requires regular jolts of passion and healthy doses of laughter. Find both by picking up a copy on a topic that interests you. With more than 170 titles in the series, you're sure to find one that inspires you.

Success through a Positive Mental Attitude
Napoleon Hill and W. Clement Stone
(Pocket Books, 1991)
Success through a Positive Mental Attitude was first published in 1960, written by two of history's greatest personal-development leaders, Napoleon Hill and W. Clement Stone. For almost half a century, this book has been the launching point for those who want to change the direction of their lives.

Hill and Stone recognize that each person has their own definition of success. But whether your desire is to build great wealth, own profitable organizations or be a world-renowned artist, the authors point out, "You have everything to gain and nothing to lose by trying. Success is achieved and maintained by those who keep trying with a [positive mental attitude]."

This book addresses all areas of life. From getting the job you want to building better relationships with those around you to living healthier longer (Stone lived to be 100 years old!), this book takes an inclusive approach to success, beginning with your state of mind.

Why a must-read? When you're looking for advice on how to create a successful and rewarding life, why not get the answers from those who have "been there, done that?" These thought leaders and business experts used the principles of positive mental attitude and experienced a lifetime of rewards.

Sunday, April 6, 2008

Choosing a Mentor

Can you imagine having Robert Kiyosaki as your mentor?

Having a mentor a part of your business or you, can accelerate your profession into overdrive. When working with a mentor, you create a professional relationship which allows you to become a better professional. But finding your mentor, regardless who it is, is not an easy task.

Where should you start looking for your mentor?

Put together a plan of how you intend to find your ideal mentor. Decide at that moment that you will not quit before you find him/her.

What's your objective? What do you need a mentor for? Why do you need a mentor now?
These are questions you must ask yourself prior to meeting with a mentor.

In addition, make sure to have your string of interview questions ready for the mentor. This will be how you determine who is right for you.

Start by asking around. See what other successful professionals are doing and ask questions.

What do you got to lose?

Be up front in the interview by letting them know what you would like to accomplish by having a mentor. This will help determine if the mentor is right for you. If you're impressed with them, ask for a referral to speak with the mentor.

Look for organizations that offer mentoring programs. It may cost you, but at the same time it will be well worth your money. That's assuming that you chose the right mentor too.

Two years ago when I began with Robert Kiyosaki's mentoring program, I failed to ask a lot of the upfront questions that I've outline here before you. Luckily for me, since Robert Kiyosaki's program is so structured, it didn't matter. However, it could have helped me by showing that I was proactive.

You may come up with your own questions, just be sure that you are thorough and show that you are determined to succeed. A good mentor will hold you accountable for what you need to be doing as a professional. This is important because you are the one in charge, not the mentor. The mentor is there to help you kick it into gear.

Being a part of Robert Kiyosaki's mentoring program has changed my life immensely, that I decided to mentor others.

So, if you're serious about choosing a mentor, then start today and start now. You won't regret it.


Jerome Ratliff
Independent Associate

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