After reading a recent post by Seth Godin, "Personal branding in the age of Google," a certain person came to mind, Albert Einstein. As you know Albert Einstein was a pure genius of science. And, when it comes to marketing geniuses, Seth Godin is one of those people. In Seth's article, he uncovers some of the not-so-obvious steps about marketing yourself and the things you should be thinking about when marketing.
When creating you're marketing efforts, are your efforts in-line with who you are stating to be? For example, you're marketing your business opportunity out to serious entrepreneurs, the last thing you want out on the internet (A.K.A. dirt on you) is you blabbing about how you hate the industry which you are advertising on. Talking about setting yourself up for failure. Duh!!
That's one thing you do NOT want to do.
I know that may sound ridiculous, but just as Seth Godin discovered, sometimes people don't realize the obvious and how what they are doing today may affect where they want to be tomorrow.
So, how do you avoid this? F.I.V.E. words...
"Live Up to Your Name"
Since we are all serious entrepreneurs, the next time your blogging, submitting articles, hanging out in forums, be ABSOLUTELY certain you aren't contradicting who you are intending to be. Otherwise, it's instant disaster.
Your thoughts
What marketing geniuses do you know that you can share with us? Please only provide information that can truly help someone grow their business.
Dedicated to your Success,
Jerome Ratliff
JeromeRatliff.com
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