Wednesday, February 6, 2008

Patience and Persistence - The Secret!!!

As you are building up your business it takes a lot of ...

Patience and Persistence

These two elements are no secret, but most are not aware because today we see so many claims about people who are becoming an instant success. What they are not sharing with you is the great deal of patience and persistence they needed during that time.

It starts by constantly doing the same thing (promoting your business), tracking the results, and repeating the process. Be sure to review your tracking results to determine if what you have done was successful or in need of some tweaking. If you aren't getting the results that you wanted, try doing some simple tests with your advertising like...

  1. Play with the colors of the background
  2. Use large bold letters or highlighting key words you want to draw attention to
  3. Interchange friendly looking icons/pictures
  4. Change the format of the information
By doing these simple things, and tracking the results you may determine that you were already on-track and just needed some minor adjustments. By persistently repeating these steps over a period of time, you'll start to see changes in your business. However, this is where patience comes in. Because you are repeating the same thing over and over again, you must be patient. Below are some ways to remain patient during the process...
  1. See the big picture - Understand what you are doing today is for the success of the company tomorrow
  2. Review tracking results - By staying on top of this and monitoring the results, you will see the impact your advertising has had on the business
  3. Communicate with other business start-ups - Interview other businesses to see how they were able to maintain patience
  4. Desire - Have a burning desire for your business, this way failure is not an option.
  5. Join entrepreneur groups - Deal with like minded business owners
By being patient and persistent success will come to your business. Once you've mastered this, share what you've learned with others so they can benefit.

Jerome Ratliff
Independent Associate
Discover your way to riches

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