F.E.A.R, Is it Holding You Back

You've heard what FEAR stands for, right?

If you haven't, it stands for False Evidence Appearing Real. There are other acronyms too, but this one says it all. It says, we are afraid of something that has not happened. Artemis Limpert once said, when we imagine fear, we are actually using our imagination against ourselves.

Now, why in the world would we be doing this if we knew that it would be holding us back. Well, there are many reasons but from my personal experience, this one really hits home for me.

And, that is the 'what ifs'. So...

what if I have too much on my plate, will I fail?
what if I can't train my partners to become leaders?
what if I can't sign up a customer?
what if I become successful, what will I do?

When I use to concentrate on the 'what ifs' I was using my imagination against myself because none of these had happened yet. But, you could bet I would eventually experience them if that's what I was constantly concentrating on.

Now, what do you do if you are faced with FEAR... Fear of failure, fear of success, or fear of the unknown. Well, trying using the acronym I created to nip FEAR in the bud. I call it S.T.A.R.T. and it stands for...

Stop
Take a break
Acknowledge
Realize it's not real
Take control

Stop means don't do one more thing to bring this fear on.
Take a break from what you are doing to switch your concentration off the fear subject.
Acknowledge why you are currently experiencing this feeling.
Realize it's not real says it all in of itself.
Take control means you are in control of what it is to become and don't let fear be one of them.

The next time you are starting to feel FEAR enter in your life and business, then use S.T.A.R.T. When you do this, you'll find yourself concentrating more on the things that you do want and doing the necessary things to bring them to a reality.

Don't let FEAR hold you back.

Dedicated to your success,

Jerome Ratliff
Visit JeromeRatliff.com to learn about the fantastic journey he's embarked through his business ventures.

Patience and Persistence - The Secret!!!

As you are building up your business it takes a lot of ...

Patience and Persistence

These two elements are no secret, but most are not aware because today we see so many claims about people who are becoming an instant success. What they are not sharing with you is the great deal of patience and persistence they needed during that time.

It starts by constantly doing the same thing (promoting your business), tracking the results, and repeating the process. Be sure to review your tracking results to determine if what you have done was successful or in need of some tweaking. If you aren't getting the results that you wanted, try doing some simple tests with your advertising like...

1. Play with the colors of the background
2. Use large bold letters or highlighting key words you want to draw attention to
   
3. Interchange friendly looking icons/pictures
4. Change the format of the information

By doing these simple things, and tracking the results you may determine that you were already on-track and just needed some minor adjustments. By persistently repeating these steps over a period of time, you'll start to see changes in your business. However, this is where patience comes in. Because you are repeating the same thing over and over again, you must be patient. Below are some ways to remain patient during the process...

1. See the big picture - Understand what you are doing today is for the success of the company tomorrow
2. Review tracking results - By staying on top of this and monitoring the results, you will see the impact your advertising has had on the business
3. Communicate with other business start-ups - Interview other businesses to see how they were able to maintain patience
4. Desire - Have a burning desire for your business, this way failure is not an option.
5. Join entrepreneur groups - Deal with like minded business owners

By being patient and persistent success will come to your business. Once you've mastered this, share what you've learned with others so they can benefit.

Jerome Ratliff
Independent Associate
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